Marketing Management - CUNY Bernard M Baruch College

Marketing Management from CUNY Bernard M Baruch College is a Campus Bachelor Marketing degree that prepares you for a Business career. Field Description Marketing is a strategic process of planning and executing the conception, pricing, promotion, and distribution of goods and services to create exchanges that satisfy consumer and organizational objectives. Through its development and management of brand equity, it is fundamental to the successful functioning and profitability of any business, large or small. Students can examine the overall marketing management process by taking the general marketing track or may elect to focus on the advertising and marketing communication track or international marketing track. The Major The Department of Marketing and International Business offers a wide variety of courses to meet the specific career orientations of students interested in any facet of the marketing and international business process. While students will earn BBA degrees in marketing management, the scope and depth of course offerings permit students a choice of designing their own program by taking designated courses from one of three different tracks: General Marketing Advertising and Marketing Communication International Marketing In the track that you choose, you must fulfill the track requirements. Your transcript will indicate that you have a major in marketing management with one of the three tracks that you have chosen. View more details on CUNY Bernard M Baruch College . Ask your questions and apply online for this program or find other related Marketing courses.