Direct Marketing - Columbus State Community College

Direct Marketing from Columbus State Community College is a Campus Associate Marketing degree that prepares you for a Business career. Marketing is at the heart of what every business must do to be successful: get and keep customers. Marketing professionals are responsible for knowing how to produce, price, promote, and distribute goods and services. Program graduates enjoy career opportunities in such diverse areas as product management, advertising, market research, public relations, Web-based businesses, customer service and sales. The Direct Marketing major is build on a solid foundation in marketing to provide advanced skills in these specialized areas. The Direct Marketing major provides graduates with a survey of the major components of direct marketing including creative design, list selection, database management, and financial evaluation of direct marketing programs. Particular emphasis is placed on interactive technologies and their impact on direct marketing . A graduate with a Direct Marketing major will be able to: Define and develop a target market and select the most appropriate methods to reach it. Select and use the appropriate methodology to assess the costs of direct marketing efforts. Understand and be able to utilize interactive direct marketing media. Plan and implement telemarketing campaigns for purposes of direct selling, fund-raising, and business-to-business sales. Integrate creative activities and outcomes with appropriate direct marketing techniques. View more details on Columbus State Community College . Ask your questions and apply online for this program or find other related Marketing courses.