Business Administration Marketing - Colorado State University - Fort Collins

Business Administration Marketing from Colorado State University - Fort Collins is a Campus Bachelor Marketing degree that prepares you for a Business career. The program will provide its students with a comprehensive knowledge of marketing along with the skills necessary for effective decision making in a business environment that is diverse, global, and highly competitive. As defined by the American Marketing Association, marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relations in ways that benefit the organization and its stakeholders. Both profit and nonprofit organizations engage in marketing activities such as conducting market research, planning, and developing new products and services, advertising, selling, and retaining satisfied customers. Marketing is people-oriented and ever changing. A person's analytical abilities, imagination, and creative potential are brought to bear on continuously evolving tasks and goals. In addition to the All-University Core Curriculum, course work for a major in business administration-marketing includes calculus, economics, statistics, and business principles along with courses that specifically examine marketing and management issues and practices. Learning Outcomes By the completion of their degree , marketing students will have demonstrated: Ability to identify a marketing problem and key influences on that problem, to use appropriate qualitative and quantitative analysis to evaluate the marketing problem, and to evaluate alternative solutions by assessing their strengths and weaknesses. Ability to make a final recommendation that thoroughly addresses the problem/opportunity based on: making reasonable assumptions; considering appropriate customer, competitor, and company constraints; clearly addressing the marketing issues; and demonstrating an understanding of the interrelationships of marketing concepts. Ability to use marketing terminology correctly. Potential Occupations Between one-fourth and one-third of the civilian labor force is employed in marketing-related positions. These positions are excellent training for higher level jobs because of the knowledge gained about products, customers, and decision making. Internships and volunteer experiences often enhance skills and marketability. Examples of possible careers include, but are not limited to: advertising; brand and product management; customer affairs; industrial marketing; international marketing; marketing management science and systems analysis; market research; physical distribution; purchasing; retailing management; sales and sales management; wholesaling management; service marketing; promotion management; brand management and distribution. View more details on Colorado State University - Fort Collins, CO . Ask your questions and apply online for this program or find other related Marketing courses.