Marketing - Clemson University

Marketing from Clemson University is a Campus Master Marketing degree that prepares you for a Business career. The Department of Marketing at Clemson University offers a Masters of Science in Marketing degree , intended to advance students' knowledge and expertise in marketing theory and practice, and prepare them for careers in marketing analysis, research, management and scholarship. A coordinated curriculum of quantitative and analytical skills development, research methods, consumer analysis and strategic marketing analysis provide students with the necessary background to pursue careers in marketing research, analysis, and policy, and/or as a platform for further education to prepare students for careers in academe. This is accomplished through rigorous coursework and seminars, and a major research project. This one-year masters degree is designed to enhance the skills and training of students with prior academic and work experience in business. This creative curriculum will provide students the opportunity to work with companies and faculty. It provides companies and organizations the opportunity to work with students at the cutting edge of marketing analysis, as well as faculty at Clemson University. Career Opportunities in Marketing Jobs in marketing and survey research are numerous and expanding, according to the Bureau of Labor Statistics. Positions in this field have increased substantially in the last decade, due to two major forces shaping the US and global economies. First, the information revolution has changed how firms use data to understand and manage customer demand. The use of customer databases, credit cards, grocery cards and online shopping activity have created a wealth of consumer information, and offer advantages to those who can evaluate and assess consumer preferences, sentiments and consumption patterns. In a knowledge-driven economy, the ability to use these kinds of information to better serve customers is a competitive advantage. Second, global competition has placed a premium on jobs that can improve the likely success of new products, more effectively target consumers' wants and needs, minimize inventory levels, and reduce the costs of advertising. This is what market and survey researchers are charged to do. These jobs will be central to success in the 21st Century economy. Program graduates have taken jobs in marketing research and sales and brand management. View more details on Clemson University . Ask your questions and apply online for this program or find other related Marketing courses.