Marketing - Cleary University

Marketing from Cleary University is a Campus Bachelor Marketing degree that prepares you for a Business career. Marketing is a core strategic function of any enterprise, and its central focus is to understand the customer in order to satisfy needs and build long-term, profitable relationships. The impact of the Internet on the marketing disciplines has dramatically changed the field. The melding of basic marketing principles with customer-centric management, strategic accountability, and Web-based strategies is central to Marketing curriculum. Marketing major courses include: Interactive Marketing (marketing principles with a Web focus), Services and Not-for-Profit Marketing , Product and Services Distribution, Marketing Research, Marketing Metrics, and Consumer Behavior. There is an applied capstone project which integrates a comprehensive analysis of the Marketing degree outcomes. The project focus will be integrated into three major classes. Our faculty rely on case studies, project?based learning, and other teaching methods that promote real-world decision making. Students will apply common business practices through online and on-campus courses, working individually and in group projects in both settings. Course work emphasizes good critical thinking skills and the development of ethical leadership. Class discussions evolve around both classical issues and current trends that the business enterprise might face. The project (PJT) courses require the students to apply course outcomes into a customized application project. Career Benefits Marketing is actually many business activities that interact in order to promote goods or services to achieve customer satisfaction and to build relationships with customers. As a field, marketing involves planning and executing the conception, pricing, promotion, and distribution of a product, whether that product is a service, good, or corporate image. According to the Bureau of Labor Statistics, the employment outlook for marketing professionals is expected to increase faster than the average for all occupations through 2014, spurred by intense domestic and global competition in products and services offered to consumers. View more details on Cleary University . Ask your questions and apply online for this program or find other related Marketing courses.