Marketing and Merchandising - Clayton State University

Marketing and Merchandising from Clayton State University is a Campus Associate Management degree that prepares you for a Business career. An A.A.S. program is offered in the Marketing Merchandising area. The Associate Program in Marketing and Merchandising provide exciting career opportunities to people with above average communications, problem-solving, and social skills, including teamwork. Associate course develop the professional knowledge required for job acquisition, retention, and advancement. It is also designed to improve the abilities of presently employed marketers who want to enhance their performance and career opportunities. At the core of the Associate programs is a combination of courses that emphasize practical application of marketing , management, and supervisory skills necessary for successful job performance. The Marketing and Merchandising curriculum can count toward the Bachelor of Applied Science (B.A.S.) degree as part of the major courses. Except for Core Curriculum courses in Area A-E, courses taken for the Marketing and Merchandising program will not count toward a B.B.A. Students must earn a grade of C or higher in all MKMC, FSMD, OFFC, SUPR, and other major-related courses to meet program requirements. In addition, before attempting a course that has any prerequisite courses, students must first complete all prerequisites for that course with a grade of C or higher. ASSOCIATE OF APPLIED SCIENCE IN MARKETING AND MERCHANDISING DEGREE PROGRAM REQUIREMENTS Core Curriculum .................................................................................... 19 hours COMM 1001 Presentational Speaking ......................................................... 1 hour CRIT 1101 Critical Thinking across the Curriculum .................................... 3 hours ENGL 1101 English Composition I ............................................................. 3 hours HIST 2111 Survey of U.S. History to 1877 or HIST 2112 Survey of U.S. History since Reconstruction ....................................... 3 hours MATH 1101 Mathematical Modeling or higher 1000-level MATH course ...................................................................................... 3 hours POLS 1101 American Government ............................................................ 3 hours One course from Area C of the Core Curriculum........................................ 3 hours Lower Division Major Requirements.................................................... 24 hours MKMC 1120 Applied Selling ....................................................................... 3 hours MKMC 2201 Applied Entrepreneurship ...................................................... 3 hours MKMC 2222 Occupational Internship and/or Cooperative Educational Experience....................................................................... 3 hours MKMC 2281 Applied Marketing Practices .................................................. 3 hours OFFC 1100 Business English..................................................................... 3 hours OFFC 1101 Introduction to Office Computing............................................. 3 hours SUPR 1101 Interpersonal Employer Relations........................................... 3 hours SUPR 2251 Applied Supervision Principles ............................................... 3 hours Lower Division Track Options.............................................................. 12 hours Select courses and options from one of the following tracks: Applied General Marketing and Merchandising Track MKMC 1140 Applied Advertising Practice........................................... 3 hours MKMC 2261 Applied Marketing on the Internet................................... 3 hours MKMC 2271 Visual Merchandising ..................................................... 3 hours SUPR 1103 Applied Leadership and Teamwork or SUPR 1104 Human Resources for Supervisors or SUPR 1107 Training and Performance Evaluation for Supervisors ................ 3 hours Fashion Merchandising Track FSMD 1101 Fashion Fundamentals.................................................... 3 hours FSMD 2226 Fashion Promotion and Coordination .............................. 3 hours FSMD 2250 Textiles and Non-Textiles................................................ 3 hours MKMC 2271 Visual Merchandising ..................................................... 3 hours Directed Electives.................................................................................... 9 hours Select three appropriate elective courses at 1000- or 2000-level (or a total of 9 semester credit hours) from the College of Professional Studies. (Be sure you have the appropriate prerequisites.) Students may choose to take courses listed in the two program options above. Total Degree Requirements .................................................................. 64 hours View more details on Clayton State University . Ask your questions and apply online for this program or find other related Management courses.