Marketing - Claflin University

Marketing from Claflin University is a Campus Bachelor Marketing degree that prepares you for a Business career. The Marketing major prepares students to understand the business activities employed in the anticipation, management and satisfaction of demand through the exchange process. Good marketing calls for performing many small tasks thoroughly and intelligently. It also requires a firm to have good products/services, and to know and reach customers and prospects better than its competitors. Specific Objectives for the Marketing Major Upon completion of the curriculum for major in marketing, a student should be able to: 1. understand the basic concepts in marketing and how they are used to encourage an exchange; 2. identify and utilize basic marketing strategies used in the measurement, targeting, positioning and selling of a product to a market; 3. understand the nature, scope and responsibilities of retailers, together with the required skills; 4. understand the effects of advertising on business and society, the control and evaluation of advertising programs and the impact of government regulations on advertising; 5. identify the process(es) involved in conducting independent marketing research, and 6. pursue graduate studies and/or certification in marketing. View more details on Claflin University . Ask your questions and apply online for this program or find other related Marketing courses.