Marketing - California State University - Northridge

Marketing from California State University - Northridge is a Campus Bachelor Marketing degree that prepares you for a Business career. Mission Our mission is to blend education and research and thus distinguish ourselves in the community we serve as a unique resource to teach and advance the application of marketing knowledge, theory, and skills, with which to facilitate linkages between organizations and customers. By effectively educating our diverse student population to high standards of performance, we prepare them to become productive leaders. Our faculty strives to extend the frontiers of knowledge in the marketing discipline by research and application of our research findings to the business community. The Major Marketing is an extremely broad field encompassing a range of business activities that have been estimated to account for approximately 45% of gross national product. It involves such matters as the search for new product opportunities, product development and management, distribution, advertising and promotion, sales, sales management, and post-sale activities. People employed in advertising (agencies, clients, broadcast and print media), research firms, wholesalers, retailers logistics and transportation firms of every kind are part of the marketing segment of our economy. Every firm, whether it is a manufacturer, retailer, wholesaler or service provider, needs marketing people to discover, measure, and analyze markets; develop and manage products and services; manage storage and distribution, and create and manage advertising, promotion, and sales; establish coherent pricing policies; and maintain positive customer relations. The Marketing degree gives our students the opportunity to gain quantitative and qualitative skills in the field. Moreover, there is sufficient flexibility in our program to allow our students to seek additional courses to fit their needs and interests in areas outside of marketing. Careers The Marketing Option prepares our students for careers in a wide variety of fields. These include Advertising, International Marketing, Marketing Management, Marketing Research, Retailing, and Sales and Sales Management. The Global Supply Chain Management Option prepares our students for every area of supply chain activity needed. Job opportunities in supply chain management are anticipated to increase significantly over the next decades. These include sourcing and procurement, transportation, warehousing, materials handling, order processing and customer value analysis, technology design and application, demand planning and distribution, and logistics management. View more details on California State University - Northridge, CA . Ask your questions and apply online for this program or find other related Marketing courses.