Marketing - Butler University

Marketing from Butler University is a Campus Bachelor Marketing degree that prepares you for a Business career. Marketing is the most popular major in the College of Business. Basic areas of study include marketing management, marketing research, advertising and promotions, and sales. The marketing curriculum prepares students to think and act strategically as decision-makers. Marketing courses are hands-on and experiential, providing students with the opportunity to link theory to actual business practice. Among a variety of projects, advertising students assess and develop advertising campaigns for local non-profit agencies. The marketing club BAMA is an official collegiate chapter of the American Marketing Association (AMA) and provides students with practical marketing experience and networking opportunities. In spring 2005, BAMA won the Indy Apprentice (link to PDF of press release—on current site) contest, sponsored by the Indianapolis chapter of the AMA. Students completed a series of marketing tasks throughout the semester, beating out other local universities. As a result, one student was awarded an internship with MediaSauce, a local interactive marketing firm. Marketing Careers The marketing major prepares students for a wide variety of professional careers, such as advertising, personal selling and accounts managements, marketing research, retailing and brand management. Below is a small sample of the employment opportunities available to marketing majors. * Advertising Sales Representative * Brand Manager * Business-to-Business Marketing Manager * Customer Service Manager * Development/Fundraiser * Event Coordinator * Graphic Designer * Hotel Manager * Insurance Sales Representative * Management Consultant * Manager of Corporate Communications * Market Researcher * Media Relations Director * New Product Developer * Political Campaign Manager * Production Manager * Public Relations Manager * Real Estate Sales Representative * Securities Sales Representative * Service Marketer * Supply Channel Manager Job Outlook Employment of advertising, marketing, promotions, public relations, and sales managers is expected to increase faster than the average for all occupations through 2010. Increasingly intense domestic and global competition in products and services offered to consumers should require greater marketing , promotional, and public relations efforts by managers. The number of management and public relations firms may experience particularly rapid growth as businesses increasingly hire contractors for these services instead of additional fulltime staff. View more details on Butler University . Ask your questions and apply online for this program or find other related Marketing courses.