Marketing - Bowie State University

Marketing from Bowie State University is a Campus Bachelor Management and Innovation degree that prepares you for a Business career. The marketing concentration focuses on the conceptual understanding as well as the professional development in the exciting field of marketing. Students will learn the basic tools and the analytical skills needed for a successful career in marketing . As one of the three major business functions (along with operations and finance), every institution, whether for-profit or not-for-profit, product- or service-oriented, local, national, or international, relies heavily on marketing for survival in today's highly competitive world. All sections of the economy, as well as individuals, are involved in marketing on a daily basis. Good knowledge of marketing is essential for the success of entrepreneurs and small business managers. Marketing makes significant contributions to our economy and accounts for up to one-third of domestic employment in the United States. The curriculum includes learning how to utilize the basic tools of products, price, promotion, distribution, planning, and developing effective marketing strategies to meet individual and organizational objectives. Areas of study include marketing research, consumer behavior, advertising, promotion management, logistics management, channels of distribution, public relations, sales management, global marketing, retail management, procurement management, and marketing strategy. Marketing is a new, dynamic, and diverse field that leads business as well as non-business activities. The new frontiers in marketing include areas such as electronic commerce (business), social marketing , service marketing, supply chain management, sports marketing , marketing and ethics, relationship marketing , business-to-business marketing, direct marketing , and Internet marketing. View more details on Bowie State University . Ask your questions and apply online for this program or find other related Management and Innovation courses.