Marketing - Babson College

Marketing from Babson College is a Campus Bachelor Marketing degree that prepares you for a Business career. The Marketing Concentration is designed to prepare the students who are interested in marketing and/or marketing management career. With a minimum requirement of 16 credit hours in total, the students in Marketing Concentration will gain: 1) An understanding of a broad marketing function in the management settings, 2) An exposure to a diverse set of sub-fields in marketing, and 3) An in-depth understanding of how different aspects of marketing contribute to overall management practices. The concentration emphasizes the important roles of marketing functions and how marketing professionals can add value to the organization and a broader society. The orientation of the concentration is managerial, where learning of practical and analytical decision making skills is the focus. The courses in the concentration deploy class discussion, lecture, team project, and simulation game as the primary means of pedagogy. The past placement data indicate that about 26% of the Babson students chose marketing related jobs right after their graduation in 2003. Because a marketing career can be very diverse from advertising, sales, marketing research, brand management, to merchandising, the Marketing Concentration first provides the students with a needed flexibility in choosing a set of marketing sub-field courses out of many depending on their specific interests. In addition, it ensures the integration of variety of marketing sub-fields and general management in the required capstone course, contributing to the development of a whole manager with a strength in marketing, rather than producing a marketing specialist in a narrow sense. View more details on Babson College . Ask your questions and apply online for this program or find other related Marketing courses.