Customer-Centric Innovation and Marketing Research from Arizona State University at the West Campus is a Campus Master Marketing degree that prepares you for a Business career. The M.S. in Customer-Centric Innovation and Marketing Research examines the practice of marketing research as it pertains particularly to an organization's new product/new service development process. Its specific goal is to instruct students in marketing research techniques particularly useful for bringing the voice of customers into the new product/new service/innovation process and in brand development. Graduates will be prepared for jobs in marketing research, new product development, and brand management. View more details on Arizona State University at the West Campus . Ask your questions and apply online for this program or find other related Marketing courses.
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