Business Administration Marketing - Adrian College

Business Administration Marketing from Adrian College is a Campus Bachelor Management degree that prepares you for a Business career. Figuring out which product will actually appeal to consumers requires a lot of expertise, so in Professor Pat Quinlan's Consumer Behavior class, you'll gain first-hand knowledge of how to do it. You'll come up with a new product-such as fruit-flavored toothpaste-and then conduct an actual survey among your peers on campus. You'll use a software program to sort and analyze the data. At the end of the class, you'll present your findings just as if you were presenting to company executives. Wearing business attire, you'll make multi-media presentations with 3-D graphs and high-tech illustrations to demonstrate your findings. How did you eliminate bias? Which flavor did the survey group prefer? Is it smart to spend the company's money on pursuing this product? You'll benefit from Professor Quinlan's extensive experience as a marketing consultant and focus group moderator as he teaches you industry-demanded research and analysis skills. You'll use case studies of real life marketing problems in your classes. You might use a computer simulation to analyze the marketing decisions made by a company over the course of six years, then develop a plan for the company's seventh year. In other marketing courses, you might moderate a focus group for a local business's customer satisfaction survey, or develop a nationwide distribution of educational software. Adrian College marketing graduates are prepared to hit the ground running, and industry leaders such as Kellogg's, General Motors, and Eli Lilly have recently hired Adrian graduates because they have the critical thinking skills that are necessary for success in sales, marketing research, and advertising. View more details on Adrian College . Ask your questions and apply online for this program or find other related Management courses.