Integrated Marketing Communication - Abilene Christian University

Integrated Marketing Communication from Abilene Christian University is a Campus Bachelor Media Studies degree that prepares you for a Communications career. UNIVERSITY CORE Bible BIBL 101 Life and Teachings of Jesus .................................................................... BIBL 102 Acts-Revelation ..................................................................................... BIBL 211 Message of the Old Testament ................................................................ BIBL 212 Christianity in Culture ............................................................................ Advanced Bible ................................................................................................... English ENGL 111 Composition and Rhetoric ..................................................................... Literature ........................................................................................................... Speech COMS 111 Fundamentals of Communication .......................................................... 3 History HIST 117 Civilization I or HIST 221 American History I ........................................................................... Science Courses in two fields: biology, chemistry, geology, physics, AENV 130, NUTR 120 ..... 6 Mathematics MATH 120, MATH 123, MATW 120/020 or higher (except MATH 147) .......................... 3 Exercise Science EXSC 100 + 3 activities ....................................................................................... 4 University Seminar UNIV 100 ........................................................................................................... 1 TOTAL UNIVERSITY CORE ...................................................................................... 41 BS DEGREE CORE English Composition: ENGL 112, 326 or literature .............................................................. Social Sciences/Humanities HIST 118 Civilization II or HIST 222 American History II* ........................................................................ Choose from: anthropology, economics (also AGRB 261), geography, philosophy, political science, psychology (also EDUC 221), sociology (maximum one course per area) ..................................................................... Fine Arts Choose one: ART 101, MUSM 230, THEA 220 or THEA 250 ...................................... 3 TOTAL BS CORE ..................................................................................................... 15 *The student must continue the sequence chosen for the University Core. MAJOR REQUIREMENTS Journalism and Mass Communication JMC 100 Media Issues ......................................................................................... JMC 102 Creating Media Messages ........................................................................ JMC 201 Introduction to Visual Media .................................................................... JMC 310 Interactive Media or JMC 451 Electronic Publishing .......................................................................... JMC 342 Publication Design .................................................................................. JMC 488 Communication Law ............................................................................... JMC 495 Internship ............................................................................................. Total Journalism and Mass Communication ......................................................... 19 Integrated Marketing Communication JMC 301 Principles of Integrated Marketing Communication .................................... JMC 492 Integrated Marketing Campaigns ............................................................. JMC Elective ....................................................................................................... Total Integrated Marketing Communication Core ............................................... 9 TOTAL .................................................................................................................... 28 INTEGRATED MARKETING SELECTION Choose four of the following courses (note prerequisite requirements): JMC 223 Basic News ............................................................................................ JMC 239 Writing for Electronic Delivery ................................................................. JMC 389 Public Relations Writing ........................................................................... JMC 390 Ad Creativity and Copy Writing ............................................................... JMC 391 Media Strategies .................................................................................... JMC 392 IMC Tactics ........................................................................................... TOTAL .................................................................................................................... 12 View more details on Abilene Christian University . Ask your questions and apply online for this program or find other related Media Studies courses.